Strategy
The clearer the plan, the more likely it is to succeed
Vision
What do you want your business to be? Who do YOU want to be?
Mission
What do you want to achieve? What will success look like?
Goals
How will you measure your success? At what intervals?
Strategies
How will you go about achieving that success? Which path will you take?
Tactics
What will give your business the edge? How will you differentiate? How will you compete?
Actions
What behaviours will you and your team need to employ? What has to happen day in, day out?